G. Ward Keever, IV Named To The LPL Ambassador Council

Wilmington, DE — April 14, 2023 LPL Financial has recently named G. Ward Keever, IV, CLU, ChFC, RHU, AEP, CFS, AIF, CKA®President and CEO of Covenant Wealth Strategies as a new member of thLPL Ambassador Council. Ward is one of 60 members selected from among more than 21,000 LPL advisors and institution leaders nationwide into one of three councils designated by the members’ affiliation with LPL.

The LPL Ambassador Council's vision is to deepen relationships with a diverse cross-section of highly dedicated financial professionals. In bringing together these earnest and respected individuals, LPL creates a well-informed and extended advocate community.

The Ambassador Council program provides a formal opportunity for advisors and institution leaders to stay closely connected to LPL’s strategic roadmap and key executives, while sharing their experience, feedback and support with peers by affiliation type. By serving in this capacity, Ward and the team at Covenant Wealth Strategies are able to provide feedback on opportunities for LPL to better enable us as advisors to serve our clients.
Council members serve a multi-year term and attend a series of in-person meetings during their tenure. They also contribute throughout the year by supporting LPL communications, events, initiatives, and by connecting with their LPL colleagues on an ongoing basis to ensure their perspectives are brought forward. 

About Covenant Wealth Strategies

The professionals at Covenant offer comprehensive financial planning and investment strategies. We work with our clients to guide them in making informed financial decisions to positively impact their lives and the world in which they live. Out team works with a variety of clients from different backgrounds including families, business owners and individuals. We believe that all aspects of your life, including your financial life, can be aligned with your values.

About LPL Financial

LPL Financial Holdings Inc. (Nasdaq: LPLA) was founded on the principle that the firm should work for the advisor. Today, LPL is a leader in the markets they serve*, including more than 21,000 financial advisors. LPL believes that advisors should have the freedom to choose the business model, services and technology they need and to manage their client relationships. LPL takes care of their advisors, so they can take care of their clients.

Please contact our Covenant Wealth Strategies' office at 302.234.5655 or contactus@covenantwealthstrategies.com if you are interested in learning more about how we can serve your financial well-being.


LPL Financial and its affiliated companies provide financial services only from the United States.

Throughout this communication, the terms “financial advisors” and “advisors” are used to refer to registered representatives and/or investment advisor representatives affiliated with LPL Financial.

*Top RIA custodian (Cerulli Associates, 2020 U.S. RIA Marketplace Report); No. 1 Independent Broker-Dealer in the U.S. (based on total revenues, Financial Planning magazine 1996-2022); among third-party providers of brokerage services to banks and credit unions, No. 1 in AUM Growth from Financial Institutions; No. 1 in Market Share of AUM from Financial Institutions; No. 1 in Market Share of Revenue from Financial Institutions; No. 1 in Financial Institution Market Share; No. 1 in Share of Advisors (2021-2022 Kehrer Bielan Research and Consulting Annual TPM Report). Fortune 500 as of June 2021.